Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words - 1

Global marketing ethic and ending - Essay ExampleDespite this, in that location ar controversies about this proposed putsch as the employees of the Cadbury have lined up in London to reject against this takeover owing to the job losses that they may incur. Similarly, Krafts shareholders specially its largest shareholder warren Buffet is worried about the mounting debt that the firm has taken in order to materialize this deal. thereof the issue is not just limited to the takeover of one international firm by another(prenominal) but it also carries with it the different ethical consequences. Apart from this there will also be issues regarding the culture as salubrious as global marketing theory which need to be understood and canvass in order to properly evaluate this proposed merger.This paper will therefore attempt to provide an object analysis of the takeover by providing detailed analysis of the markets where both the firms are operating currently, relative advantages of t he takeover to both the firms as well as implications for the stakeholders of the firm besides dwelling upon some of the ethical issues.Organizations enroll into mergers and acquisitions for variety of reasons however, strategic reasons for takeovers are considered as most critical. Gaining adit into new markets, achieving synergy as well as diversification are some of the most important reasons that may be behind the takeovers of the firms.(Kummer,2008). thusly takeovers can either be strategic in nature or they can be fiscal in nature too. Financial takeovers are often done in order to gain warm gains due to market in-corrections and as such organizations engage themselves into such takeovers in order to gain financial benefits rather than gaining strategic advantage over their competitors. It is also critical to note that the cross border takeovers and acquisitions are often made in order to overcome the entry barriers that may restrict the firms to gain an entry into a new market on its