The Future Consumer Landscape

Alexia Kyriakopoulou Understanding Consumers Final Paper The Future Consumer embellish Media historic every(prenominal)y has been a beginning of information to understand what is leaving on in the world. Television allowed a single locate on a network to broadcast a bless in corporeal time into the living rooms of a geographically diverse and culturally different population. TV shows, field brisks, TV ads, consumer products were all marketed to a mass culture and birth rised mass demand increase consumption and providing great ply to the media. Media outlets and large co trading operations could set the order of business for political discourse, pop culture, emerging trends, and could make out narratives and frames which spate could relate to and idolize. The marketer, with the help of those media outlets, produced and controlled the message that was broadcasted to its potential a udience . provided immediately, thanks to the magic elixir of brandwidth and hardware the component separate amaze changed. Media is now being moved from being a source of information to being a site of action. In todays marketplace, networking tools are allowing people to collaborate, appoint and cause something of value.

The fickle growth of the social web has changed the marketers role from a broadcaster pushing out messages and materials to an accumulator who brings in concert sate, enables collaboration and builds and dissipateicipates in communities. In clay Shirky s intelligence Here comes every body the writer narrates different types of ! stories to contemplate the forces that are changing society as the result of the new opportunities for amateurs to create content on the web. Shirky, analyzes the sociology of the online communities that are forming and the foundations of its dynamics. Having the opportunity to exchange, share ideas and information and create content is what customers need. By feeling part of a fraternity and having the opportunity to contribute in a groups collective...If you want to get a adequate essay, order it on our website: OrderCustomPaper.com

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